Record label

We needed to think of a name for our record label and a symbol to go with it. We wanted it to link with our artist to indicate a close link between the two so that consumers can recognise the similaritys without needing to think in much detail. Therefore, we decided for the symbol of our record label to be the letter 'm' in an interesting font as we thought that a full moon usually symbolises a man turning into a wolf, whereas we wanted to keep him as a man growing slowly into someone he doesn't want to be, because of his first love leaving him which created negative emotions such as anger and depression. For the name of our record label we decided on Moonset Records. This fits in well with our symbol. We came across this name through Kings Of Leon's new album names 'Come Around Sundown' and the Twilight Saga: Eclipse. We thought 'eclipse' wasn't original therefore, thought of something that didn't neccessarily need to make sense and as another phrase for 'sundown' is 'sunset' so we came up with 'moon set'.

Why we chose to name our artist 'Leo Hunter'

We wanted a name that sounded attractive and mysterious at the same time. We thought for the artist's first name that 'Leo' sounded interesting because it is also a star sign and therefore, can be significant because it is the zodiac sign for the month of August, which indicates his youth and can relate to his song in being in love at a young age. We decided to put the artist's surname as 'Hunter' because this adds to the mysterious and emotional side to our artist. When we chose the surname we automatically thought of a wolf or a full moon and thought of using a symbol of one of them for our record label to initiate a link between the label and our artist.

Fan behaviour.

Fan behaviour can become very extreme and can lead to stalking/cyber stalking. Knowing that there are different levels of fandom we wanted our video to be clear that the females are infact the fans, without having to show drastic measures taking place. Individuals may create a parasocial relationship with the artist and thus leads to extreme fandom. After the death of John Lennon, celebrity fandom has become very popular in the western culture. Knowing that John Lennon was shot outside his doorstep by a fan indicates the serious high risk becoming a celebrity is. This particular fan had developed a very strong parasocial relationship and got to the point that if they can't have John Lennon, then no one can. This devastion is linked with the psychology of the mind. Knowing this is possible we did not want anything this extreme in our video, however wanted a thorough understanding in how it happens. We think it is key to find different perspectives on fan behaviour, as it is what makes or breaks an artist.

Demographic trend

The pop video would be more suitable for a young demographic who enjoy listening to indie/pop music. This is because the use of the females acting as a fan club could be aimed to how people react towards their favourite artist/band. Children and young teenagers wouldn't have as much as an impact on the pop video as even though there is no narration, the dilema of using females to be included may be, to them, a different perspective on fan behaviour. This is because older people usually show a more laid back side, as they consider the artists' space.

Decision making.

We were given a list of songs and lyrics to listen to in our class and had to decide as a group which one we wanted to use for our pop video. We were torn between Joshua Radin-One of Those Days and Donkeyboy-Ambitions. However, as Shamaila already knew Joshua Radin's song, she already had basic ideas in how we can portray our pop video to fit in with the genre of the song. With this already in our minds, we brainstormed ideas and first thought a romantic narrative could be done, however changing our idea due to our actor meant having to think of something new. Therefore, we came up with using females as his 'fanclub' to indicate that even though the main protagonist has a large amount of females chasing him, it isn't the one he wants. Which is why there are subtle indications with livetype that highlight the more emotional side of this song. Facial expressions from our main protagonist also suggests his feelings towards having to sing this song to someone who won't sing it with him, whereas the females are willing to.

She and Him ' In the sun' music video..

In our AS year of media, we were given the task to recreate a video to She and Him's 'In the sun' music video. As a class, we had to all take part in order to create the most accurate version of the existing video. We had to watch the original video many times in order to gain accurate perception of the narrative, the choreography, the lyrics and the setting. This filming experience truly boosted our knowledge and understanding of how much hard work goes into filming a music video, as our previous work before this had only been a one minute sequence opening to a film. Filming the video was stressful and needed alot of organsitation and as we were producing the video as a class and we only had one day to film, we had to all co-operate to the best of our abilities even if we didn't get along.

This task was put in place to prepare us for this years media project of filming an entire video yet not having to replicate it, but create from scratch the narrative, find the actors/actresses, research the artist, and find locations suitable. It was hard work, as we were a two man band, whereas most people in our class had a group of 2-4 people, we found ourselves overwhelmed with the amount of work we had to do in order to get our video finished intime. The she and him video gave us an insight as to what we as directors,editors, storyboarders, and even actors were in control of, and of those things we simply could not control, such as the weather, the tripods not being steady enough and actors or actresses bailing out last minute. Although the video was a chore, it did actually prepare us and enabled us to see all the work that goes on behind a finished video product and therefore we can appreciate our video much more, knowing how much work, time and effort was put into the finished video.

Editing part 2

The reason we needed to continue with the editing on the school mac computers was because we needed to use livetype and the imovie on Parmiss' laptop lacked a few features that the imovie on the school mac computers had. Once the video was transferred Shamaila continued editing with the livetype and added it into our final video. She found it difficult to get the hang of so we both tried to figure out how to transfer the clip onto livetype. Once we had that covered, she carried on and competed the livetype.

After dicussion with our teachers we decided to use slow motion on the ending of the video for when our main protagonist does the last strum on the guitar. This is because at the end, the song ends with music slowing down for a few seconds therefore the slow motion edit would fit in perfectly.