Evaluation overview-plan

Open publication - Free publishing - More yes

Final digi pack!

CD cover.

Inside



Outside



Advert

Social Groups ..

In order to make the most of our video, and thinking about the marketting aspect, we researched social groups. Different social groups will listen to different music as it may appeal to them for a numerous amount of reasons, for example, the artist could be from the same place as them, speak about the same personal issues, dress a certain way or simply because they are from a specific genre. We found that mainly females listen to songs like 'one of those days' as females are more likely to empathise with Leo Hunter and probably find him attractive, whereas males would not be so interested in the song. However this is somewhat a generalisation, and keeping this in mind, we decided to use both female and male actors/actresses in our video because it would appeal to a wider audience and therefore attracting more fans. An iconic video, does not have to contain a specific iconic artist, it could be iconic due to a location or even the way it is filmed. We chose to use relatively natural settings as it would allow our audience to feel as though they were a part of the video, even if they could not empathise with the song, surely they would be able to empathise with the locations or even find the way the video was filmed somewhat of interest and difference.

We wanted to create a video which would appeal to many social groups, and I believe it can safely be said that through our feedback and the times in which we have showed a varied audience our video, people from all social backgrounds and groups have actually enjoyed watching it and have given positive feedback AND positive criticism which we did not take to offence, yet understood and if it was possible changed our video.

Album cover-inspirations!

These are all rather simplistic album covers and the Kings of Leon-Come Around Sundown is really something that has grabbed our attention as its simple, yet effective. Therefore, we want to create something similar to this to indicate the link between the music and the album cover, as it doesn't need a large amount of different things because it's the music that the people are buying. It also highlights the originality of the song and how it doesn't neccessarily fit in with the general conventions of pop videos we see now, as they mostly contain a large amount of movement, such as dancing and the singer. We think that our type of song goes well with Kings of Leon's new song Pyro as the music video does not focus entirely on the band thus allowing us to create a link between what is going on in the video and the song. There isn't always a link, however we find that effective because it's usually quite bizzarre and will stay in our heads when the song is played.

The natural settings are also highlighted in the album covers which is also something we want to create in ours. Luckily I went to Thailand in the summer holidays and took some beautiful pictures of scenery which indicates the uniqueness of the cover.

The Music Industry and Music Genre

As our world today is so controlled by the media, whether it be film or music we decided to look at the music industry for some inspirational ideas for our video, the look of our artist, the record label and the digi-pack. An article was recently published in 'The Times' newspaper regarding the music industry, and after reading this we realised that the current situation for the industry at the moment is a non-productive one. People are far more interested in downloading music illegally or converting it from youtube, hence the music industry is making less money as people are no longer buying the latest CD's. There is literally no money in the music industry at the moment and this was an important topic we researched as it opened our eyes as to how important an artists image is as this is the single thing which could make or break them. Although the music industry has been around since before people can even remember, times have changed a great deal and with the advancement in technology it is no wonder that even though music maybe becoming more popular and there are millions of different varities of artists and music genres, now people are able to access music wherever, whether it be on ipods, blackberrys or MP3's.

The music industry has always been one of competition, however it seems that recently even more rivalry is growing within the different record labels and between different artists. It is often hard to categorise an artist into a specific genre as many artists have different sounding songs, for example some indie, some electro pop, on the same album, therefore can we really portray an artist as being from one single genre? Our research shows that due to the advancement in technology, record labels are often being created by artists themselves, enabling the artists to be their own producers and thus allowing them to sign on different artists. This seems to be the new trend within many artists from different genre's and in actual fact, it makes sense as then the artists are in complete control of their music and how they want to be portrayed, not how their manager or producer thinks they should be.

What we have learnt and discovered.

Throughout the proccess of research and completing our pop video we have gone through a large amount of problems that we were able to sort out, learnt how different techniques such as camera angles are utilised to manipulate our perception and upgrade our understanding in how to edit with imovie, as we needed to make sure the lip sync was in time with the song. We have discovered how different effects such as slow motion can add an interesting effect when not in time with the song, how coming up with a second idea was one of the best decisions we made, as feedback from our class and teachers agree that it has a much better concept than our original idea which was more cliche and predictable.

We also discovered a deeper knowledge in how messages through a pop video can have such an impact on a song. An example of this can be from Eminem-Love the way you lie, featuring Rihanna, this is because the song was released without a pop video into the charts and got into the top 10, however when the video was released the song went straight to number 1. This is a clear indication that the music video plays a very important part in selling a song.

With livetype being completley new to all of us, we had to teach ourselves in how to use the software so that we could use it in our final video. Luckily it came to us naturally and we were able to grasp the knowledge in how to export the certain clip we wanted to use from our video into quicktime and then open it on livetype. With this done we were able to quickly and effectively manage our time as it didn't take us long to do and put the rest of our concentration on planning our digi pack and evaluation.

Impact of technology.

Growing up as a digital native, technology has improved greatly and I have found great ease in being able to use such products like, digital cameras and computer software. With the advantage of advance technology we are able to show our music video on a variety of different things such as, ipods/iphones, youtube, DVD and so on. With this we will be able to get a larger audience for our pop video as anyone will be able to access it. With this upgrade in technology I am able to see how different and harder it would've been to mass produce, as there would be less possibilities in showing our video years before. This has hugely facilitated artists in getting noticed from the music industry and is key to success, if done right.