Demographic trend

The pop video would be more suitable for a young demographic who enjoy listening to indie/pop music. This is because the use of the females acting as a fan club could be aimed to how people react towards their favourite artist/band. Children and young teenagers wouldn't have as much as an impact on the pop video as even though there is no narration, the dilema of using females to be included may be, to them, a different perspective on fan behaviour. This is because older people usually show a more laid back side, as they consider the artists' space.