Questionnaire

This is the questionnaire we gave to our focus group and the results we found were quite similar. Firstly, most people's favourite genre they listened to was mainly pop/indie. We were happy with this result as our music video is the same genre to what the majority of people liked, therefore allowing a wider range of audience who would go and buy this record. Secondly, the feedback we attained with which parts of the music video entices them, was mainly the change in mise-en-scene. This is because they said they enjoyed watching different cuts to different locations and people, which supports what our music video consists of. However, when asking whether or not people preferred a video with or without a narration, most of the feedback for us was negative as people did prefer a narration. This was because they enjoy listening to a song whilst watching its' video that indicates a certain ambiguity to it and therefore allows the audience to think about what is going on, so whenever the song is played it can refer back to the video which may create word of mouth because it's unique. We also found that many people do watch a large amount of music videos, which suggests a popularity in the music culture that may persuade them to buy a product more than just listening to it on the radio. When asking whether or not they prefer seeing just the artist or other people involved in a music video, the feedback we got indicated they prefer just the artists, however this was more popular when it was a band instead of just one artist, therefore they said they did like other people involved in a one artist video to add more interest in the video and people gave examples of the video 'Nickleback-Rockstar' as there were a large amount of other celebrities. We of course, attempted to do the same, yet not with celebrities. All of the people said they did create a certain understanding in music videos as they are able to feel the unique creativity coming from one artist and this can compare with others which indicate a different aspect on a simple song for its music video.