We have made our video to appeal to a mass audience. We have used a mix genre cast including a large amount of different nationalities to appeal to both genres all over the world. We had done close up shots of all the actors and actresses and included lots of different elements like words created on livetype.
We have found our main audience to be both male and female, however more females enjoyed our video, as the main protagonist is a male and therefore may develop 'crushes' on the artist.
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